Wellbeing, designed for the moments that matter
We bring together science, thoughtful design and practical tools to create wellbeing support that works for people in the moments that matter. Because when people are facing stress, uncertainty or difficult moments, the right support can make a difference.
Where it all began
Where it all began
Meet our founder, Michael
Thoughtful design, meticulous engineering and a belief in accessible, practical wellbeing have been at the heart of Mind Body Goals from the beginning.
With a background in design engineering and business, Michael spent 10 years in education, leading pastoral care and wellbeing. During that time, he saw firsthand how stress and mental health challenges could affect both students and staff, and how important it was to have practical support available when people needed it.
For more than 20 years, guided breathing, sometimes described as conscious breathing, has been part of Michael’s life. He had experienced the value of these simple techniques during moments of stress and began to think about how they could be made easier for other people to access and use when they needed them most.
That thinking led to Luma³ (pronounced Lumacube), a screen-free breathing tool that uses gentle patterns of light and colour to guide people through breathing techniques. The first prototype was built on Michael’s kitchen table in 2021. Turns out, good ideas can literally start from anywhere.
What began as one breathing tool has since grown into a wider family of products and solutions under Mind Body Goals, bringing practical, evidence-backed wellbeing support into different settings and moments that matter.
Our beliefs
The principles that guide how we think, create and grow.
Wellness by design
Wellbeing support should be intuitive, thoughtful and designed for real life. We consider how every product feels, functions and fits into moments that matter.
Practical skills
We help people build lasting skills they can turn to when they need them, rather than relying on temporary or reactive coping mechanisms.
Science made human
Evidence should be clear, understandable and accessible. We turn it into practical guidance people can actually understand and apply.
Support, for everyone
Wellbeing support shouldn’t depend on who you are or what you can afford. Through our 10:1 initiative, one Luma³ goes free to a school, college or university for every 10 sold.
Our journey
From a simple idea to a growing family of wellbeing tools, our journey has always been guided by the same belief: wellbeing support should work in real life, no matter who you are or where you are.
2020
The idea takes shape
Michael leaves education after 10 years, bringing together his experience in design engineering, business and pastoral care and wellbeing.
2021
Luma³ is born
The first prototype is built on Michael’s kitchen table, turning more than 20 years of experience with conscious breathing into a practical, thoughtfully designed tool.
2022
From product to purpose
As Luma³ developed, so did the vision. Mind Body Goals evolved from a single product into a mission-led company, with a growing focus on how practical wellbeing tools could support people across different settings and experiences.
2025
Into healthcare
Luma³ Go receives Innovate UK funding and the Paxman trial begins, marking a significant step towards developing, testing and improving wellbeing support within real clinical pathways.
2026 – Today
Backing a bigger vision
Mind Body Goals wins £100,000 through the West Yorkshire Mayor’s Big Ideas Challenge, supporting the next stage of Luma³ Editions, clinical research and expansion into new settings and applications.
The people behind Mind Body Goals
Meet the experienced people bringing together expertise across design, engineering, business and brand to help shape where Mind Body Goals goes next.
Michael Crinnion
Founder & CEO
Michael founded Mind Body Goals to make proven stress relief intuitive and accessible. Drawing on his background in education and design, he created Luma³ to champion simple, restorative breathing habits. Today, he leads company strategy, clinical pilots, and product innovation.
Elim Sefi
Founder’s Associate
As Founder’s Associate, Elim works across research, business strategy, and operations as the company scales its clinical and commercial reach. He supports evidence-building and partner outreach, drawing on his background in behavioural science to inform product development.
Jess Ward
Impact Consultant
Jess leads storytelling and content strategy at Mind Body Goals, translating complex wellness science into engaging narratives. With deep experience in mental health communications, she shapes social media campaigns, clinician interviews, and patient case studies to amplify our community impact.
Richard Hall
Product & Engineering, Board Member
Founder of PD-M, Richard supports Mind Body Goals across product design, manufacturing and supply chain strategy. With deep experience in engineering and bringing products to market, he helps Mind Body Goals turn ideas into well-engineered, real-world solutions.
Colin Glass OBE
Strategic Advisor, NED, Board Member
Business mentor, non-executive director and consultant, Colin supports Mind Body Goals across leadership, strategy and business growth. A respected figure in the Leeds and West Yorkshire business community, he brings invaluable connections and perspective as the company grows.
Jane Slimming
Brand & E-Commerce, Board Member
CEO of Zeal and strategic brand expert, Jane supports Mind Body Goals across brand, communications, marketing and recruitment. Her insight and extensive industry experience help shape how we communicate, how we grow and the team we build around us.
Making a difference,
one moment at a time
100%
Would recommend Luma³ to other patients
4.5/6
Average rating for helping tolerate stress, anxiety or physical discomfort
3,500+
Clinical episodes supported